Why Did McDonald’s Stop Saying “I’m Lovin’ It”?: Unpacking the Evolution of a Brand Icon
The phrase “I’m Lovin’ It” has been synonymous with McDonald’s, one of the world’s largest fast-food chains, for nearly two decades. Introduced in 2003, the catchy slogan was designed to rebrand the company and appeal to a younger demographic. However, in recent years, the iconic phrase has been noticeably absent from McDonald’s advertising campaigns, leaving … Read more